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Hitting The Big Time

Underground Cheesecake Company to be Featured on Food Network

Traverse City, Mich., November 12 2004 – Soon they will be saying, “as seen on TV.” That is what Lori Dawson and Mary Low, owners of Traverse City-based Underground Cheesecake Company (UCC) realized when they found out their “Cheesecake on a Stick” is to be featured on the Food Network’s Food Finds in November 2004. Food Finds is a show dedicated to showcasing unique culinary creations throughout the country.

“We are so excited to have this kind of exposure,” says Dawson. “It is a great feeling to know what we have worked so hard to build and share with our community is of national interest.”

Food Finds selected UCC after discovering their web site, www.undergroundcheesecake.com, and approached them about doing a frozen summer treat spot. Once aware of the product offerings from UCC, Food Finds decided the holidays would be an even better time to air their segment. The spot was taped in Traverse City and is set to debut November 28 @ 9:00 p.m. It will run on three additional dates, November 29 and December 4 & 5, with respective times of 1:00 a.m., 4:00 p.m. and 5:00 p.m.

“It’s incredible to think about the journey we’ve taken in the past 17 years,” says Low. “It started in a basement, and now we will be on television sets across America, what a feeling!”

Underground Cheesecake Company has been operating in Traverse City for 17 years. Starting in the basement of a home, they have grown and expanded, now located at 406 S. Union St. Underground Cheesecake Company specializes in cheesecakes, and also offers an extensive menu of gourmet desserts, soups, and wedding cakes. For more information visit www.undergroundcheesecake.com.